The Under Ground Writing Project

Making writers right since 2008.

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M is for Marketing

Posted by Jenny Maloney on September 3, 2012 at 8:55 AM Comments comments (3)

During meetings,our group doesn't focus on marketing or platform building - the current call-words of publishing - because we're more about getting our work in the best shape possible. The philosophy is: if our product sucks, what do we have to market?

But, let's face it, there is HUGE focus on numbers in publishing and if we want to be published authors, we should have some marketing ideas tickling in the back of our heads. In a world where it's incredibly difficult to get noticed, editors want to have something along with (read: not instead of) a great product. Mainly, they want numbers: how many blog followers? How many Twitter followers? How many Facbook friends/likes/etc?


It's a huge pain in the tush.


My friend F.T. Bradley - author of the upcoming book Double Vision - pointed me toward a website called Klout. Prior to that, I'd heard of this website on Rachelle Gardner's blog, when she posted about marketing. Basically, Kout is a website that measures your online influence.


If you don't have an online platform, of if you don't have any clue what to do to build one, Klout is a good place to start because it points out when/where/why/how you make an impact online. It is an incredibly useful tool. Once you have a good base and you know where you stand, you can build from there.


But here's the thing about marketing and platform building in general - it's about relationships not selling. If people think you're nothing but a pushy salesman, they will hate you. They will hate your product (your book). They will think you have ugly children.


For Example:

On my twitter feed - @JennyEMaloney - I get all kinds of tweets from authors that go like this:

"Amazon five star review for BOOK TITLE."

followed by:

"BOOK TITLE available on Kindle for $.99!! Get it now!!"

followed by:

"Review of BOOK TITLE on Goodreads."

and so on.


This kind of bombarding is A.) Obnoxious and B.) Ineffective. All it has ever done, for me, is put those books on my Do Not Read pile.


However, if you make funny jokes, post inspiring quotes that speak to me, and otherwise behave in an engaging, not-jerkish fashion, I'll be more inclined to look at your work. Especially if you put in your Twitter bio that you're the author of BOOK TITLE.

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